About Gems

Who We Are

Founded in 1997 as the Gem Shopping Network, Gems is the leading omni-channel platform for fine jewelry and colored gemstones in the United States. Our dynamic multi-media marketplace blends entertainment, education, and exclusive buying opportunities, providing jewelry enthusiasts and luxury buyers with an unparalleled shopping experience.

Why You’ll Love Us

Don’t be surprised if you find something that catches your eye or you learn something new about a gemstone, a piece of estate jewelry, or a collectible when you tune in to Gems. Because since 1997, we’ve combined entertainment and education into a supportive community and unique shopping experience via our 24/7 live streaming show.

Our on-air talent and experts continuously present unique gemstones, exquisite jewelry and luxury items through interactive entertainment and education. While watching our live stream, you have the chance to make purchases and learn and about every piece.

As the leader in colored gemstone fine jewelry, we're constantly innovating and looking for new ways to help you discover and acquire the perfect pieces for every occasion. Based on your feedback, and to offer those of you who prefer to shop and search for your next gemstone and fine jewelry purchase online, we have introduced new features on our website giving you the ability to purchase our same great fine jewelry and colored gemstones anytime, anywhere.

Our Story

Gems went on-air May 10, 1997. Founder and Graduate Gemologist Frank M. Circelli was the host of the first and original colored gemstone show on TV. Filled with ideas for a unique, exciting shopping channel based on the wonderful world of gemology, Circelli sought a network founded on three principles: honesty, integrity and education.

After several trials with various products, personalities and show themes, Circelli finally established a perfect blend of relationships with top-notch jewelry manufacturers, gemstone cutters and hosts to become a great source of fine jewelry and collectibles.

From starting with weekend broadcasts seen by a small audience of satellite viewers to today’s 24/7 live streaming, we now bring glittering gemstones, stunning statement pieces, and everything in between to over 60 million households across all platforms. We take great pride in connecting you with best-in class jewelry providers.

With the launch of our new ecommerce site, you can also discover top designers and shop glittering gemstones online which means you get everything you love about Gems, plus the ability to search and purchase anywhere, anytime.

Our Expertise

Our vast array of personalities and hosts combine entertainment and education, offering jewelry and gemstone lovers an interactive experience anywhere, anytime, whether online through our concierge service or live on-air.

Our Value

At Gems, we help customers discover standout pieces with our high-quality selection of designer merchandise, collections, estate jewelry and more. Primarily, we offer 14 karat to 24 karat gold, higher-graded accent diamonds, fine to the finest quality colored stones and precision craftsmanship. We do not sell any man-made or synthetic gemstones. We believe there’s an unparalleled value in spending money on the real thing.

Features of Gems

Top Gem World Class™ gemstones
Fine, exquisite designer jewelry
Shop on air or online, anywhere, anytime
Knowledgeable and entertaining on-air sales hosts
In-house jewelry artisans, award-winning gemstone cutters and a staff of graduate gemologists
No man-made or synthetic gemstones except where they are period appropriate
On-site jewelry designers with a full working jewelry studio
Friendly, attentive service